Global Social Media Consultancy Forms-Social Business Consulting Group

On Monday, March 14, 2011 it was announced that Social Business Consulting Group, a global social media consultancy launched with 17 founding partners. I am proud to say that I have joined as one of the founding partners. I bring manufacturing, professional services and technical product experience to the team blended with social media, social selling, product management and engineering expertise.

Stepping onto the world stage

Due in large part to my experience with the Social Media Academy, I have rapidly broadened my network to include many of my social media counterparts located in other parts of the world. It has been exciting to chat with fellow alumni Walter Adamson in Australia on SaaS operations for businesses; discuss social media leadership and strategy with Miceli Pierre from Paris; and include Catherine Sherwood from New Mexico on my team for financial services project work.

This all led up to the announcement this week that I have joined Social Business Consulting Group (Sobizco) as a founding partner. Sobizco, a global social media and business consulting firm, is the brain child of co-founder Axel Schultze.

“This group of 17 social business consultants covers the U.S., Europe and Australia. Each is a certified social media strategist with hands-on industry experience from companies such as Oracle, Dell, Western Union, GE, Southwest Airlines, Rockwell, Symantec and Franklin Tempelton. These founding members have been selected for their expertise in applying social media to the goals of business and for their particular areas of specialization.” Axel Schultze, C0-Founder Social Business Consulting Group and CEO of Social Media Academy

Social Business Consulting Group Founding Partners

Social media strategy benefits

Social media has provided enormous economic benefits to businesses around the world, including growth in market share, brand reputation, improved customer experience, higher return on marketing investments and reduced support costs—all resulting from more engaged customers.

I want to be part of a team that helps large enterprise organizations move from disjointed campaigns to a strategy focus that will transform its business. Sobizco’s services include social media auditing, strategy development and engagement planning, as well as technology consulting and a wide range of implementation services.

Help for Fortune 1000

Sobizco is a powerful team that will enable Fortune 1000 and other large companies to embrace social media with effective business results while benefiting customers and avoiding the high-profile mistakes made by so many companies in recent times. With a team of 17 founding partners and a total of 80 consultants and technology professionals we can tackle large, complex projects and challenging situations. This makes us the largest social media strategy team working globally.

Specialization in social business for B2B

The benefits of social media have not been limited to the business-to-consumer space. Increasingly, I find B2B clients exploring how social business can improve their profitability and brands. It may be hard for them to manage the loss of control, but truly a cross functional social media strategy can energize an organization. I look forward to helping shift the mindset of technology companies and professional services to a social selling and social business relationship way of thinking.

Social Business Consulting Group

Axel Schultze spoke with me about how clients, including SAP, EMC, Quest, Oracle and many others, had a need for a larger social media consulting organization that is capable and skilled enough to work with them on larger and more challenging projects. The founding team is unique in that they are all certified social media strategists from the Social Media Academy. This means we can apply uniform methodologies and frameworks for social media strategy across multiple time zones.

Social Business Consulting Group is a global management consulting firm with a focus on social media. The firm’s purpose is to help executives create an exceptional competitive advantage by leveraging social media. The strategy consulting focuses on a holistic approach where all market facing departments leverage social media to create a mutually beneficial business relationship with the constituencies of their respective ecosystem. Social Business Consulting Group is considered a thought leader in applying social media in large corporations. The consultants help business leaders and their teams to make strategic business decisions and create measurable economic success. The Social Business Consulting Group is based in Palo Alto, California.